The first step to starting any business is to find a need and fill it. When it comes to starting an online store, you need to find a niche that isn't being served or is underserved...Take the time to develop a good unique selling proposition and understand how you'll provide value in a competitive market... There are hundreds of smaller brands you'll be competing with.
You need to test your products to ensure they have a market. This can be done by setting up landing pages, running ads, or simply reaching out to potential customers...This step will save you from investing in a product with no demand.
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