The Melting Watch Looks, Well, Just Like That
Briefly

In 1998, Exaequo Geneve went out of business, ending production of its Softwatch inspired by Dali's clocks. Now reborn, offering a new melting watch design reflecting Surrealist aesthetics and unconventional time concepts.
Chris Zocchi, with investors like U-Boat, revived Exaequo last year. Andrea Casalegno, known as I Am Casa, appointed ambassador for his expertise on the Softwatch inspired by Dali's art.
Read at www.nytimes.com
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