The jobs-to-be-done (JTBD) framework is a theoretical model you use to understand why and how customers purchase a product or adopt it in their workflow. It shifts the focus from the product to the customers' needs and problems that your product solves.
By identifying the specific jobs your customers are hiring your product to do, you can develop offerings that meet and exceed expectations.
The core idea is that customers 'hire' your products to perform a specific job. Once you understand this core functional job, you can build products, processes, and solutions that align better with your customers.
Customer jobs have multiple dimensions, including functional aspects to improve productivity and organization, emotional needs, and social considerations. Address all these aspects to create a holistic solution.
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