All product teams share an archetypal challenge: we are groups of people trying to build something together in an uncertain and constantly evolving environment.
For the last decade and then some, product teams delivering products and services have turned to the functional expertise of user research (or design research, UX research, product research) to build the connection to context that allows for effective decision-making.
The package that unites these kinds of questions with their answers draws on academic rigor and insight from the disciplines of management, design, psychology, and human-computer interaction: a project. A linear, time-bound, and generally time-intensive research project.
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