Design is more than just drawing rectangles and putting visual elements together. It's also about making decisions. Both small design decisions, such as the color of the button, and big ones, such as information architecture, have tremendous impact on both user experience and business effectiveness.
You do that by optimizing the first impression for fast thinkers while offering an alternative flow for slow thinkers. The order of operations is critical - always optimize for system 1 thinkers first.
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