""It's something that every NTCA member - every core ILEC member - leverages to do all the cool things they do in their communities," Romano said. "The ability to make sure that continues to be a system upon which they can rely to innovate and to invest and to deliver service day after day is a central focus of ours - it has been and will be going forward.""
""It's better than it's ever been and it's not good enough, all at once," Romano said. "This is cyclical. People say, 'Let's just get everybody something,' and then, several years later, there's this realization: 'We got them something, but it wasn't really what they needed.'""
""Embracing change is a mindset. We can't wish change away in Washington or the rest of the world. We've got to be ready to take it on." "Pushing innovation is the way you respond to that [change]: Let's figure out a way to continue to do what we're doing and build upon that." Helping members help themselves means focusing on the tools, educational opportunities, and benefits NTCA can put into place "to position our members as well as they can to succeed in an evolving and dynamic marketplace," Romano said."
NTCA identifies Universal Service as its north star, ensuring a reliable system for core ILEC members to innovate, invest, and deliver day-to-day service. Broadband mapping remains a vital concern: mapping has improved but still fails to capture necessary detail, creating cyclical mismatches between funding and actual needs. A three-part platform emphasizes embracing change as a mindset, pushing innovation to adapt services, and helping members help themselves through tools, educational opportunities, and member benefits. Priorities include preparing members for programs and technologies while preserving Universal Service as a foundation for continued rural broadband investment.
Read at Telecompetitor
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