
"Social media, for many people, can be a way to stay in touch with friends, an ego exercise, or a vehicle to argue with strangers. But for some especially focused users, it can be a side hustle with income potential. Converting your feed into something that generates cash isn't the easiest side hustle-and it takes time. But if you can build a large enough following, it can be a lucrative side business."
"Some companies will pay posters to feature or review their products. The amounts vary, depending on your follower count and the overall focus of your social media account. (If you tend to post about politics, for example, that could limit the products that want exposure on your feed.) Pay scales range from $50 to $500 per post for microinfluencers. Those with larger followings can demand a lot more."
"Once you get to 1,000 subscribers and 4,000 watch hours within a 12-month period, YouTube will let you join the Adsense program to earn a portion of the ad revenue on your videos. If TikTok is your outlet of choice, you'll need at least 100K authentic video views in the last 30 days to be eligible to join the company's Creator Fund."
Social media can serve as a side hustle that generates income for focused users who build sizable followings. Companies pay for sponsored posts and product reviews, with microinfluencer rates typically between $50 and $500 per post and higher pay for larger audiences. Account focus and political content can limit brand partnerships. Influencer marketplaces like AspireIQ and Collabstr connect creators with opportunities. Creators can also earn a share of ad revenue once platform thresholds are met: YouTube requires 1,000 subscribers and 4,000 watch hours in 12 months, TikTok requires 100,000 authentic views in 30 days, and Instagram offers monetization features like Badges and Subscriptions.
Read at Inc
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