The recently installed PETA billboard in Ramona serves as a memorial for the 70,000 chickens lost in a fire, raising awareness about animal welfare.
The billboard features a poignant message: 'Price of eggs too high? She paid with her life. Please, go vegan.' It calls attention to the suffering of hens.
PETA emphasizes that the deaths of the chickens in the fire highlight the broader issue of animal cruelty in the egg industry.
The fire at Demler Brothers' Pine Hill Egg Ranch resulted in approximately $2 million in damages, underscoring the operational risks within industrial farming.
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