YouTube is taking drastic measures like skipping to the end of videos for users with ad blockers, aiming to discourage their use and promote Premium subscriptions.
The recent increase in YouTube ads and the cost of Premium subscriptions have driven more users to install ad blockers, posing security risks from malicious ads.
Some users reported YouTube muting videos or skipping to the end when ad blockers like AdBlock Plus are enabled, while alternatives like uBlock Origin posed no issues.
YouTube intends to make the ad-blocking experience so inconvenient that users may reconsider disabling ad blockers or opting for Premium services.
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