Illinois Governor J.B. Pritzker signed HB 4875, updating the Right of Publicity Act to protect individuals' likenesses from unauthorized use via generative AI, matching Tennessee's ELVIS Act.
The new bill prohibits making public or distributing sound recordings or audiovisual works that contain unauthorized digital replicas, establishing civil liability for knowingly violating rights.
The legislation emphasizes that creating, distributing, or inducing unauthorized replicas can lead to legal consequences, enhancing protections for individuals' likeness and image against exploitation.
This law aligns with broader legislative trends seeking to protect publicity rights at both state and federal levels, highlighting the increasing significance of AI regulation.
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