"They have the wherewithal to spend on things like French-press coffee, Instagrammable leisure experiences, online gaming and sports betting as well as yes, avocado toast."
"The generation aged between 24 and 38 represents 20% of the US population and has the most discretionary spending power of any other age cohort."
"As long as these trends continue, this age cohort will remain the key driver of discretionary spending in the US."
"Those younger generations are living with their parents at record levels, enjoying parent-subsidized expenses like cell phone plans."
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