Lead nurturing emails radically increase the chances of your leads making a purchase. You no longer have to hope that they will buy your products. Rather, you'll slowly warm them up until they make that decision.
Lead nurturing is about staying in contact with the customer across various stages, providing resources, discount codes, or reminders to guide them towards a purchase, building a helpful relationship.
Using lead nurturing emails is an effective way to expand market, convert leads, and connect with the target audience; 99% of email users check their inbox daily, making email a great tool for nurturing leads.
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