Pat Williams, former NBA executive, known for unorthodox marketing, died at 84 from viral pneumonia complications and battled multiple myeloma. His career spanned Chicago, Philadelphia, Atlanta, and the Orlando Magic, which he helped found. He was revered for his charisma, prolific writing, and motivational speaking.
Williams considered himself a protege of Bill Veeck, known for unusual promotions in baseball. Inspired by Veeck's 1962 autobiography, Williams adopted the idea of guaranteeing fun in sports, viewing wins as unpredictable.
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