News organizations are wary of falling behind and being slow to embrace innovation. It is essential to understand how audiences feel about rapidly changing technologies and the level of transparency they expect from journalists using AI tools.
Research aims to capture public attitudes towards AI in-depth through discussions with regular people. The focus is on understanding complex audience sentiments that may not be effectively captured through traditional surveys.
News leaders from major organizations will access focus group data to inform AI ethics frameworks and product development. The summit includes ethics programs and a hackathon to focus on audience trust and ethics in AI.
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