"Let's dive into the three key elements of his content strategy, starting with the MrBeast spectacle: There's no denying that MrBeast is YouTube's king of stunts. "I buried myself alive for seven days. No one else does that kind of stuff," Donaldson said during the deposition. Beyond entombing himself, MrBeast has also sent a train barreling into a giant pit and raced a car against a cheetah, among other spectacles."
"The creator employs around 300 staffers in his Greenville, North Carolina headquarters - and roughly 450 in total - to help him pull off his wild ideas. He recently hired ex-NBCUniversal executive Corie Henson to run his studio division and expand the company's content slate. The MrBeast team will soon release the second season of its Amazon Prime Video show, "Beast Games," and recently released a separate animated series on YouTube."
Three main factors drive the videos' success: high-budget spectacles, originality, and obsessive focus on content quality. Production relies on hundreds of creative staffers who conceive ideas, build elaborate sets, and optimize content for YouTube's recommendation algorithm. Signature stunts have included being buried alive for seven days, sending a train into a giant pit, and racing a car against a cheetah. The operation employs about 300 staffers at its Greenville, North Carolina headquarters and roughly 450 overall. Recent moves include hiring ex-NBCUniversal executive Corie Henson to expand the studio division, releasing an Amazon Prime Video season, and launching an animated series on YouTube.
Read at Business Insider
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