Traveling 'intensifies emotions, excitement, and joy,' leading people to spend disposable income on affordable luxuries like streaming content and beauty products.
Younger travelers are more likely to engage in activities like watching streaming content to prepare for trips and trying new beauty products while traveling.
TripAdvisor collaborates with non-endemic brands like Netflix, DoorDash, and Sherwin-Williams, linking paint shades to cities to enhance travel experiences.
"You'd never think of this kind of execution or collaboration between a travel company and a home goods company. But it's been an incredible success for us."
#consumer-spending #brand-partnerships #travel-industry #targeting-millennials-and-gen-z #innovative-marketing-strategies
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