As the advertising industry prepares to face the biggest shift in the history of programmatic, 98 percent of marketers report they're concerned about signal loss, and buyers aren't equipped with a seamless way to test cookieless offerings within existing workflows...
This means it's easy to immediately start testing multiple solutions... all without incremental contracts or negotiations.
#openx-technologies #cookieless-targeting #advertising-industry #demand-side-platform-dsp #google-privacy-sandbox-topics
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