The case is dissecting how Google seized, maintained and wielded its ad dominance - and the price it paid for it.
By picking winners and losers in a highly competitive industry, the DOJ risks making it more expensive for small businesses to grow and for websites and apps to make money.
Regulators caution that they will step in if Google uses its acquisition to tie together its offerings in ways that could be anti-competitive.
The 2008 acquisition of DoubleClick was hailed as a game-changer, positioning Google as the undisputed titan of ad tech.
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