The DOJ presented internal Google documents demonstrating Google execs' awareness of industry concerns over its control in publisher monetization and their actions to maintain it.
Srinivasan revealed that he labeled certain documents as confidential attorney-client privilege despite them being about business discussions, indicating Google’s approach to information control.
Historically, Google's acquisition of DoubleClick raised fears it would monopolize online ad spending, with promises made to the government for open market practices that now appear in question.
Internal communications showed that Google was aware of publishers' desires to diversify revenue streams away from their ad systems but chose to prioritize their control.
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