Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting capabilities and audience segments on Adform's DSP.
Enriched with independent, deterministic, and representative CTV audience data, brands can purchase these segments in Adform's DSP at any time. This includes unique 'always-on' geo audience segments, powered by Samba TV's proprietary first-party TV viewership data, which advertisers can leverage to optimize ad performance based on geographical location and to deliver more effective CTV campaigns.
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