Why brands should be championing women's sports from sideline to spotlight
Briefly

The rise of women's sports is a collective phenomenon, with media coverage tripling in 2023, transforming into a movement with no signs of slowing down.
When comparing media mentions and social media audiences of top draft picks from the 2023 NBA and WNBA drafts, the WNBA rookies collectively have a larger Instagram audience despite just starting their season.
Read at Marketing Dive
[
]
[
|
]