The first set of tools, TikTok One, provides access to creators, creative tools, agency partners and measurement all in one place.
TikTok Symphony encompasses AI-powered tools supporting scriptwriting, video production, and asset optimization.
TikTok is focused on supercharging productivity for brands to create at scale and invites brands to test and learn together.
TikTok touted that TikTok-first ads boost purchase intent and brand favorability by nearly 40%, highlighting the platform's effectiveness.
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