Customer Data Platforms (CDPs) collect and normalize customer data, building unified profiles and sharing data with other marketing systems.
Understanding the origin story of a CDP is crucial as it provides insight into the vendor's focus and aligns with customer priorities.
There are 10 types of CDPs tailored to different company requirements, similar to different types of cars for various transportation needs.
Familiarizing with the various CDP types aids in evaluating vendors and finding the best fit for specific business needs.
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