Through our official partnerships with the NFL, NBA, MLB, PGA TOUR, and NASCAR, redditors will gain access to video highlights from games and tournaments, player AMAs, behind-the-scenes videos, and more special content posted by the leagues throughout their seasons and including during major events like Super Bowl and NBA All-Star.
Reddit advertisers can align their brands to these communities and content experiences just like FanDuel, Samsung, Ford, Volkswagen of America, and several others did as part of our initial test with the NFL during the 2023-24 season.
During the test, an alcoholic beverage brand saw a +11.3 point lift in purchase intent, a +9.4 point lift in brand favorability, and a 5.9 point lift in awareness by activating alongside premium video content from the NFL.
[
Collection
]
[
|
...
]