The index surveys 5,000 people across five markets. Of the concerns utmost in their minds this year, 'Poverty, hunger and homelessness' was the number one issue for respondents. Large-scale conflict and wars came in at number two, while climate change was third.
In the face of escalating inequality, brands need to remain cognizant of these escalating inequalities when considering how best to provide support in the work they do.
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