'Yes, the complexity is there, but remember, the only reason that you do sponsorships and experiential is for the borrowed equity, the borrowed audience, to change perception of your brand, or connect with a new audience,' said Chris Weil, founder and co-CEO of Horizon Sports & Entertainment.
In other words, this ain't your father's sports marketplace anymore.'
#sports-marketing #influence-of-celebrities #integration-of-fashion-and-music-in-sports #media-buying-strategies #sports-sponsorships
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