"While 46% of marketers surveyed in 2024 said proving ROI on genAI was their biggest obstacle, this year, 93% of CMOs and 83% of marketing teams globally reported seeing measurable ROI. Among agentic AI adopters with deeper technological understanding, ROI climbs as high as 98%. Reported benefits include improved personalization (94%), faster data processing (91%), time and cost savings (90%), and gains in customer loyalty and sales."
"Dig deeper: Revenue teams struggle with execution, despite widespread AI adoption Between 2024 and 2025, adoption rose across key activities: Chatbots and customer interactions: 43% → 62% Text and copy generation: 34% → 45% Image generation: 27% → 36% Trends analysis: 23% → 34% Audience targeting: 19% → 29% Customer journey mapping: 16% → 22% Despite progress elsewhere, governance frameworks remain largely underdeveloped. In 2024, only 7% of organizations reported a comprehensive genAI governance model; in 2025, that rose to just 8%."
By 2025, 85% of marketing teams deployed genAI, with full integration in 15% of teams and planning-stage teams dropping to 13%. CMOs reported 93% measurable ROI and 83% of marketing teams reported measurable ROI; agentic AI adopters reached 98% ROI. Reported benefits include improved personalization (94%), faster data processing (91%), time and cost savings (90%), and gains in customer loyalty and sales. Adoption rose across chatbots (43%→62%), text generation (34%→45%), image generation (27%→36%), trends analysis (23%→34%), audience targeting (19%→29%), and journey mapping (16%→22%). Governance models remained rare, increasing only from 7% to 8%.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]