Marketers at CES 2024 predict AI evolution, ad renaissance & more to come in the new year
Briefly

Advertising will enjoy its most potent Renaissance. Everyone is getting into the ad business - retailers, streamers, delivery apps, creators, rideshare companies, grocery stores, even the Las Vegas sphere.
As more and more brands fit AI into their workflows, I expect to see the role of the CMO evolve over the course of 2024.
Read at The Drum
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