"It's not just coming up with a phrase ... (or) using it on social media and making it go viral," said Alexandra J. Roberts, a professor of law and media, highlighting that trademarks require commercial use tied to specific goods or services.
Lebron's trademark filings have sparked interest, especially as other individuals attempt to register similar phrases without connection to her, indicating the hustle and competition among creators.
Lebron, a transgender woman, stated that her social media fame helped her financially, allowing her to support her transition, illustrating how online platforms can change lives.
The attempt to trademark "very demure, very mindful" showcases both the struggle for creators to gain recognition in a digital economy and their efforts for financial protection.
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