Inside Arena Breakout x Grab's unconventional, reality-bending partnership
Briefly

Tencent Games and Grab partnered to bridge the gap between in-game and real-life engagement, offering rewards linked to daily activities for an immersive experience.
The collaboration aimed to create a flywheel of value creation by incentivizing in-game tasks with real-life rewards and offering exclusive in-game items for completing real-life activities.
Read at The Drum
[
]
[
|
]