How These Olympic Athletes Are Winning on Social Media
Briefly

America's favorite pommel horse specialist Stephen Nedoroscik's Instagram follower count increased by more than 1,200% between July 25 and Aug. 1. Brazilian cyclist Gustavo Batista de Oliveira also experienced a surge. British hurdler Lina Nielsen and American rugby player Ilona Maher attracted millions of views on TikTok with double-digit engagement growth.
Dash Hudson identified entertainment, authenticity, and community as key factors driving organic social media performance for Olympic athletes, in sync with the essence of the Olympics itself.
Norwegian swimmer Henrik Christiansen's posts, including content about Olympic Village's chocolate muffins, garnered millions of views by adding a lighthearted element to intense competition, appealing beyond traditional sports audiences.
Read at Adweek
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