One of the biggest mistakes agents make during recessions is spending too much time and effort working their past clients and sphere. When competition for leads heats up, focusing on existing relationships may not yield the best results. Instead, agents should target homeowners who genuinely need to sell, even if these leads are more challenging. This strategic shift can potentially lead to better outcomes during tough market conditions. Agents must adapt their focus to optimize marketing efforts and ensure sustained career growth.
Gary Keller pointed out at the Keller Williams Mega Agent Camp that a recession is likely on the horizon, emphasizing the need for agents to prepare proactively. His insights from the 2008 recession highlight the importance of not panicking during economic downturns; instead, agents should put in 'sweat equity' and seek ways to thrive. By applying strategies used in previous challenging times, agents can position themselves favorably for whatever economic challenges lie ahead.
[
Collection
]
[
|
...
]