The government’s claims that Google holds a monopoly over advertising technology are improperly focused on a narrow market that excludes competition from social media and online retailers.
Advertisers have dramatically shifted where they spend money, moving away from desktop ads to social media and mobile devices, which the government’s case fails to account for.
When accounting for all online display advertising, Google’s market share is only 10% in the U.S., down from 15% a decade ago, showing significant competitive pressures.
Marketing data illustrates a drastic decline in ad spending on desktop and laptop devices, from 71% in 2013 to just 17% in 2022, indicating a fundamental market shift.
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