The two new units, Gradiant and G-Comm, enhance Goodway Group's focus on brand visibility across the entire marketing funnel and specialized retail media accelerator, respectively.
Angela Myers of G-Comm highlighted the agency's capability to help retail clients build or enhance their media networks while also collaborating directly with brands for media buying.
With an estimated $61 billion ad revenue in retail media networks, brands struggle to navigate options. G-Comm aims to simplify the buying and selling processes for brands and retailers.
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