E.l.f. Beauty posted over $1 billion in sales, up 77% from the previous fiscal year. CEO Tarang Amin credited this growth to international expansion, a digitally native marketing approach, and key acquisitions.
CEO Tarang Amin highlighted the company's success, stating, 'We're now the number two brand in the U.S., and we just passed L'Oréal when it comes to color cosmetics.'
E.l.f. Beauty's acquisition of Naturium has attracted more millennial consumers with higher-price-point products, complementing its existing Gen Z and women-dominated consumer base.
Amin emphasized international growth opportunities, noting that E.l.f. is expanding in markets like Italy, France, Saudi Arabia, and Australia. The company plans to enter Sephora stores in Mexico to compete with major players.
[
Collection
]
[
|
...
]