The growth of Dotdash Meredith is largely attributed to its cookieless solution D/Cipher, contributing to a 12% increase in year-over-year digital advertising revenue.
In a case study with Pandora, D/Cipher significantly outperformed other targeting methods, driving foot traffic and sales lift, showcasing the tool's effectiveness without relying on cookies.
Dotdash Meredith's success in digital ad growth is fueled by the adoption of D/Cipher, with over 50% usage in direct transactions, signaling its superiority over cookie-based alternatives in reaching a unique audience.
[
Collection
]
[
|
...
]