Online retailers are battling rising competition and costs, leading to a fierce environment where many are forced into price wars, thereby eroding profit margins.
Customer acquisition costs have skyrocketed, as the market has become saturated with retailers, making digital advertising less effective and providing diminishing returns on investment.
The impending end of third-party cookies poses a significant challenge for retailers, pushing them to focus on first-party data collection strategies for future success.
High return rates are complicating the operational landscape for online retailers, leading to increased costs related to restocking and managing returns.
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