Council Post: The Social Commerce Revolution: Understanding It And Getting Involved
Briefly

Social commerce's projected worth for 2024: $1.7 trillion, a 30.8% increase from 2022, influenced by platforms like TikTok, Instagram, and YouTube.
Influencers play a pivotal role in social commerce, acting as storytellers who connect brands with consumers, making brand stories relatable and authentic.
30% of U.S. social media users make purchases influenced by influencers, highlighting their significant impact on consumer behavior.
Read at Forbes
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