A compelling remedy to this predicament lies in recalibrating our optimization strategies toward intermediate metrics like 'add to cart' and landing page views, along with a meticulous examination of the corresponding conversion rates, as I will elaborate on in greater detail here.
Let's delve into a real-world case where we've leveraged insights from lower-funnel analytics to elevate the caliber of our sales efforts, demonstrating the tangible impact of this strategic shift via our invented approach, called social media long-tail targeting.
#digital-advertising #social-media-ads #optimization-strategies #intermediate-metrics #customer-profiles
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