BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers
Briefly

BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed's multicultural content, alongside its own inventory.
This will increase the scale of Culture Genesis' inventory, with access to BuzzFeed's portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.
Read at Digiday
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