The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.
Widespread use of smartphones has made AR accessible to millions of consumers, allowing for innovative ways for marketers to connect with them.
Interest in AI-enabled wearables could lead to the development of AR smart glasses, enhancing AR marketing potential.
AR offers diverse applications in marketing campaigns, from social media filters to virtual try-on solutions, providing new connections with consumers.
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