Amazon's new content scheduling feature for the Influencer Program allows creators to upload Shoppable Videos in advance, choosing specific dates, including significant events like Prime Day. This advance planning capability enhances content strategy and optimizes video release times, ensuring creators can effectively sync their efforts with peak shopping periods.
The introduction of the scheduling feature is designed to help creators plan content across social platforms without the pressure of last-minute uploads. By providing a way to set video releases in advance, Amazon assists its influencers in professionalizing their approach and making strategic decisions that enhance engagement during key promotional events.
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