Olafur Eliasson is going to blur out all the advertising screens in Piccadilly Circus
Briefly

Olafur Eliasson's 'Lifeworld' will take over the iconic screens in central London, abstracting images of the public space shown directly back at viewers.
Eliasson explained his work by stating, 'It's not about banning the screens, but the blur is an attempt to reach out and say, "Here's something beautiful".'
The artwork aims to provoke a reaction of slowing down and appreciating the beauty around us, emphasizing tenderness and abstraction in an advertisement-saturated world.
Read at Time Out London
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