In this age, digital organizing is just as valuable as canvassing IRL at a farmers market. Being online, where going viral can mean connecting with millions of people, is crucial for a candidate to meet voters where they are.
Former President Donald Trump has embraced memes in his campaign, utilizing viral moments for merchandising and engagement. Both Biden and Trump recognize the power of online presence and meme culture in influencing elections.
Biden's campaign store earned 54% of its total revenue from the Dark Brandon meme, reflecting the impact of memes on fundraising and engagement efforts. Memes are seen as effective tools despite potential controversies or staleness.
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