"The DNC is taking every opportunity to reach students where they are and make sure they have all of the tools they need to vote this November on the issues that matter most to them," DNC chair Jaime Harrison said in a statement. "Young voters' futures and freedoms are on the line as Donald Trump and JD Vance's extreme Project 2025 agenda threatens to undermine reproductive rights, rig the economy for the ultra-wealthy, and strip funding from HBCU and HSI campuses."
The campaign is the latest signal the DNC views young voters as key to winning the White House in November. HBCUs in particular are expected to play an important role, given that Vice President Kamala Harris graduated from Howard University.
The ads will highlight the conservative Project 2025 and direct students to IWillVote.com, where they can get more information about how to vote. The DNC is rolling out the campaign in Arizona, Georgia, Nevada, North Carolina, Pennsylvania and Wisconsin.
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