Buried within the list of 100 available jobs for President Biden's 2024 campaign is a role dedicated to running ' content and meme pages.' The salary range caps at $85,000 and the application requires only entering a full name and uploading a resume.
DeNora Getachew highlights the importance of adapting marketing strategies to engage Gen Z, emphasizing the need for campaigns to meet young voters where they are online.
Pew Research Center data suggests reaching young voters through TV and website ads may not be effective, as most turn to social media platforms for political news.
A 2021 study indicates that meme culture for Gen Z is seen as 'a form of speech,' emphasizing the significance of using memes as a communication tool in modern campaigning.
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