Accepted science today tells us that swigging the contents of said little bottle can actually do a lot for a human's overall health and the gut health category has exploded with new products, platforms, brands, podcasts, blogs, YouTube, and TikTok channels that have arrived to build the hype.
Figures from Grand Market View show that the global gut health market is worth over $47bn. That figure is only set to head northwards to an indigestion-inducing $83.7bn by 2030 - as more brands and variants hit the market and promote the importance of shoveling billions of microscopic friendly bacteria into your mouth every day.
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