To emphasise this point Marina enlisted the help of an artist for each drop, 'giving them free rein to visually interpret the concept of parenthood' through illustration, says Marina.
When it came to typography, Marina quashed the impulse to go for something cute and childlike, bouncy and rounded. Instead Marina wanted something timeless, 'to balance out the colorful packaging, crazy patterns and vibrant photography'.
#freestyle-brand #parenthood-as-a-creative-act #photography-innovation #typography-design #nappy-market-differentiation
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