Adobe launched the Adobe Experience Platform AI Assistant, utilizing AI to automate tasks, simulate outcomes, and create marketing content for brand workers, aiming to enhance organizational productivity.
Anjul Bhambhri, Senior VP of Adobe Experience Cloud, highlighted how AI assistants are reshaping enterprise software by simplifying new use cases, leveraging company data to provide insights and automation.
The assistant within Adobe's applications like Real-Time Customer Data Platform and Journey Optimizer can cater to various needs, answering questions, predicting insights, and utilizing unique company data.
Adobe's AI assistant leverages vast amounts of data processed daily to empower users, with customers like Coca-Cola, General Motors, and MLB already benefiting from the platform.
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