"Walk into any bakery in November and you can spot the season's sweetest rivalry. Golden apple pies face off against orange pumpkin pies, and every year the same question comes up: which one belongs on your table? The numbers The rivalry isn't just about flavor. It's baked into American tradition and backed by data. Grocery orders and surveys tell two different stories about which pie really wins, depending on whether you look at year-round sales or Thanksgiving favorites."
"In Instacart's 2024 data on what people order online, apple pies grabbed 29% of the pie purchases, while pumpkin took 23%; year-round, apple comes out ahead. But ask Americans specifically about Thanksgiving and the results flip. YouGov also polled people about their favorite Thanksgiving pie, and pumpkin claimed 29% of the vote, while apple had only 20%. Geography also shapes what people prefer."
More than half of Americans plan to finish Thanksgiving dinner with a slice of pie. Instacart data show apple pies account for 29% of year-round online pie purchases while pumpkin accounts for 23%, so apple leads in sales outside the season. YouGov finds pumpkin is the Thanksgiving favorite with 29% versus apple's 20%. Regional patterns matter: apple leads in the Northeast where orchards are common; pumpkin leads in the Midwest and South tied to harvest traditions. Apple functions as a reliable, all-occasion dessert, while pumpkin’s limited seasonal availability and association with fall create ritual and anticipation.
Read at Daily News
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